A new Thai beauty ad claiming white skin is the key to success has unleashed a storm of criticism in Thailand, especially online, where people complain the ad perpetuates damaging, racist ideas.
"Just being white, you will win," says Cris Horwang, a smiling pale-skinned actress, in the 50-second spot by Seoul Secret, a Thai beauty company.
Without the advertised pill, "the whiteness I have invested in, will just vanish," she warns.
On screen, the actress' expression turns despondent as her skin is digitally altered to turn black.
Horwang promises that the product, called Snowz, "will help you not to return to being dark."
"Eternally white, I am confident," she adds.
"Just being white, you will win," says Cris Horwang, a smiling pale-skinned actress, in the 50-second spot by Seoul Secret, a Thai beauty company.
Without the advertised pill, "the whiteness I have invested in, will just vanish," she warns.
On screen, the actress' expression turns despondent as her skin is digitally altered to turn black.
Horwang promises that the product, called Snowz, "will help you not to return to being dark."
"Eternally white, I am confident," she adds.
